The study examined which features of road user charging policies most influence public support. Participants assessed different policy features, and the researchers used those choices to identify three broad groups with different priorities: transport efficiency, fairness and consistency, and wider public benefit.

Across the groups, governance and institutional arrangements were important to whether a charging scheme appeared legitimate. Public ownership, not-for-profit operation, independent investment decisions and transparent use of revenue were strongly preferred. More complicated pricing mechanisms were less popular.