Department of Commerce

Sudha Dairy and Human Resource Practices in Samastipur (Bihar)

Sudha Dairy and Human Resource Practices in Samastipur (Bihar) Ranjeet Kumar Sah* People is in the centre of organisational dynamics. From past few decades the dairy industry is crucially concentrating on their human resource, as they are the most valued and most treasured assets...

Unravelling the research trend and mapping the intellectual structure of shareholder activism research: a bibliometric analysis

Purpose This paper aims to investigate the knowledge development and the diffusion of shareholder activism (SA) research through a conceptual structure approach. Design/methodology/approach The study builds upon articles indexed in the Scopus database. A systematic search of the...

An Empirical Study on AI-Driven Consumer Insights

Abstract: Artificial Intelligence (AI) is increasingly transforming the way businesses understand consumers, analyse behavioural patterns, and make marketing and business decisions. The present study, “An Empirical Study on AI-Driven Consumer Insights,” examines the role of AI in...

Shear-center shifting in oblique stagnation-point Casson flow over a rotating disk: A hybrid numerical–AI approach

Casson fluid flow over a rotating disk is relevant to industrial and biomedical systems involving yield-stress fluids, including blood-handling devices, polymer processing, coating, lubrication, printing, and food processing. In such applications, prediction of shear stress, mome...

Investor sentiment and herding behavior in financial markets: a bibliometric analysis

Purpose This study aims to conduct a bibliometric analysis to provide a comprehensive overview of the existing literature on investor sentiment and herding behavior in financial markets and to identify promising avenues for future research. Design/methodology/approach A total of...

A Study of Artificial Intelligence and Green Finance: Building A Sustainable Economy

Abstract: Artificial Intelligence (AI) and Green Finance have emerged as two of the most important forces that have the potential to drive the world towards a sustainable economy. The current paper attempts to explore the role of AI and Green Finance in promoting and supporting a...

SpectralMol: Spectral Graph Bisection Achieves Universal Molecular Fragment Decomposition for Drug-Like Molecule Generation

Abstract Generating valid, diverse, and drug-like molecules remains a central challenge in computational drug discovery. A key bottleneck for fragment-based generative models is decomposition coverage: existing junction-tree methods fail on bridged bicyclic and spiro ring systems...

Service Quality and Customer Satisfaction In Rural Banking: A Comparative Study Of Public And Private Sector Banks In Marathwada

Abstract Service quality has become a major basis on which customers distinguish competing banks, particularly when products and prices are broadly comparable. This study examines how rural customers in Marathwada, Maharashtra, perceive the quality of services delivered by public...

Service Quality and Customer Satisfaction In Rural Banking: A Comparative Study Of Public And Private Sector Banks In Marathwada

Abstract Service quality has become a major basis on which customers distinguish competing banks, particularly when products and prices are broadly comparable. This study examines how rural customers in Marathwada, Maharashtra, perceive the quality of services delivered by public...

Perceived affordability, knowledge and ritual restriction: a multidimensional assessment of menstrual health vulnerability among adolescent schoolgirls in government schools of Ladakh, North India-a cross-sectional comparative study

Menstrual health among adolescents in India’s high-altitude trans-Himalayan region is almost undocumented. This study examines menstrual-health disadvantage as a multidimensional condition among schoolgirls in Ladakh’s two districts, Leh and Kargil, which differ in geography, rel...

Arbuscular mycorrhizal fungi support plant nutrition soil health and ecosystem resilience

Arbuscular Mycorrhizal fungi are widespread symbionts that support plant nutrition, health and resilience while shaping soil microbial communities. This review synthesizes current evidence, with emphasis on arbuscular mycorrhizal (AM) fungi, on their roles in nutrient acquisition...

Leveraging skybridge in coupled cylindrical storage tanks to mitigate seismic vibration

This study investigates the mitigation of excessive vibrations in two adjacent elevated storage tanks exposed to sequential nonstationary seismic excitations with time-varying frequency content. The coupling between the adjacent tanks is achieved through a sky-bridge structure th...

Digital Marketing and Online Shopping Behaviour: A Study of Consumer Preferences and Satisfaction in Vellore District

Abstract Digital marketing has become closely associated with online shopping because consumers increasingly discover, compare and purchase products through internet-enabled platforms. This study examines online shopping behaviour and customer satisfaction in Vellore District, wi...

Digital Marketing and Online Shopping Behaviour: A Study of Consumer Preferences and Satisfaction in Vellore District

Abstract Digital marketing has become closely associated with online shopping because consumers increasingly discover, compare and purchase products through internet-enabled platforms. This study examines online shopping behaviour and customer satisfaction in Vellore District, wi...

Access To Justice in Copyright Law Before the High Court of Karnataka (2015–2025): An Empirical Survey with Special Reference to Authors' Rights

Abstract This paper presents an empirical survey of Copyright litigation before the High Court of Karnataka (Bengaluru, Dharwad and Kalaburagi Benches) between 2015 and 2025. Drawing on judgments retrieved from official and open-access sources, the study maps the volume, procedur...

Digital Marketing and Online Shopping Behaviour: A Study of Consumer Preferences and Satisfaction in Vellore District

Abstract Digital marketing has become closely associated with online shopping because consumers increasingly discover, compare and purchase products through internet-enabled platforms. This study examines online shopping behaviour and customer satisfaction in Vellore District, wi...

Fuel, Farmers, And Forex (FFF): India's Ethanol Policy

Abstract India planned to increase the blending of ethanol—a fuel made from sugarcane and grains—with petrol for three main reasons. This paper examines this policy through three simple ideas: Fuel, Farmers, and Forex. “Fuel” refers to the petrol used in vehicles. “Farmers” refer...

A Case Study of Yuva Parivartan's Approach to Inclusive Skill Development

Abstract This paper analyzes the effectiveness of Yuva Parivartan's model in reaching the "unreached" (youth educated only up to the 5th- 8th grade) and transitioning them into the organized workforce or self-employment. Yuva Parivartan is a transformative movement dedicated to n...

A Comprehensive Review of Digital Marketing Strategies

Abstract The exponential progress of digital technologies has reshaped the global e-commerce landscape, driven innovation and ‎creating both opportunities and challenges for businesses. This paper delivers an in-depth analysis of digital marketing strategies, including search eng...

A Study of CSR Management Practices for Social Development with Special Reference to Pune District in Financial Year 2020-21

Abstract The Companies Act, 2013, enacted by the Government of India, includes Corporate Social Responsibility (CSR) as an important provision. According to this Act, eligible companies are required to spend a certain portion of their profits on various social development activit...