In this study, undergraduate participants reported moment-by-moment exposure to thinspiration (very thin), fitspiration (fitness/lean bodies), and fatspiration (larger bodies), along with measures of body dissatisfaction and urges related to restricting food or exercising. The researchers analyzed whether what participants viewed at one moment predicted outcomes at later moments over a week.

Results were not the same for each type of content. Viewing thinspiration was linked to greater body dissatisfaction, fitspiration to lower body appreciation, and fatspiration to stronger urges to exercise. In the other direction, the main significant link was that people who reported higher body objectification were more likely to view less thinspiration content, while gender did not change these moment-to-moment relationships.