Financial incentives helped kick-start China’s EV market, but the country’s challenge is what to do as those subsidies decline. This study analyzed new energy vehicle pilot cities before and after subsidy phase-out, combining sales data, charging infrastructure data, and policy information.

The results suggest that as vehicle purchase subsidies drop, charging facilities—and charging subsidies—become more important to consumers than convenience measures like free license plates. The authors also simulated EV diffusion under different charging and promotion scenarios and compared two subsidy approaches depending on how developed local charging infrastructure was.