Language and usage patterns on Twitch: a gender-sensitive study of viewers and streamers

Abstract

Abstract Purpose This study examines gendered communication and interactional dynamics on Twitch as a platform-mediated environment, analyzing usage practices and linguistic patterns among Spanish university student viewers and exploring the experiences of female video game streamers within this shared participatory ecosystem. Design/methodology/approach Two surveys were conducted to examine communicative patterns and user experiences on Twitch, particularly in gaming environments. The first survey gathered 693 responses from university students, while the second was completed by 127 female streamers. Findings The first survey shows that 71.6 % of students use Twitch, with 68.1 % engaging with gaming content. Gender disparities are evident, as only 24.7 % of Twitch users are women, and men use gaming-related terms more frequently. The second survey highlights female streamers’ self-reported perceptions of experiencing sexist and objectifying comments, particularly focusing on their appearance (57.48 %) and gameplay (43.3 %). A significant correlation was identified between objectifying language and increased gameplay criticism. Practical implications The results emphasize the need for more effective moderation strategies and platform policies to ensure safer and more equitable environments for women on Twitch and similar digital platforms. Social implications Understanding gendered patterns of communication and harassment in online gaming spaces contributes to promoting digital equality and reducing sexism in virtual communities. Originality/value This is the first study to examine Twitch usage habits, language, and gender-related experiences among Spanish university students, providing valuable insights into gender inequalities and online interaction dynamics within the streaming ecosystem.