Antecedents and outcomes of corporate digital social responsibility in hospitality and tourism: a systematic review and integrative framework
Abstract
This study synthesises corporate digital social responsibility (CDSR) research in hospitality and tourism and proposes an integrative framework linking antecedents, digital design characteristics, mechanisms, and outcomes. Using structured search logic and PRISMA-aligned screening, we reviewed peer-reviewed hospitality and tourism studies. The core search yielded 107 eligible corporate social responsibility (CSR)/CDSR-related studies; five corporate digital responsibility (CDR)-only studies were excluded, yielding 102 studies for qualitative content analysis. The synthesis identifies external pressures, internal capabilities, three digital-specific design characteristics – visibility, appropriability, and centrality – and customer, employee, and organisational outcomes. Guided by stimulus–organism–response (SOR) logic, the proposed multi-level framework explains how contextual and platform-facing stimuli shape CDSR readiness, authenticity, trust, and identification, producing behavioural and performance responses. The review clarifies the CDSR–CDR boundary and offers testable propositions for future research.
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Authors: Fevzi Okumuş, Qingxiang An, Gyehee Lee
Institutions: University of South Carolina, Macau University of Science and Technology, Kyung Hee University, Imam Mohammad ibn Saud Islamic University, César Ritz Colleges