Researchers introduced a survey measure that explains the core ideas of the white nationalist movement before asking respondents whether they support it. Using three national surveys conducted from 2021 to 2025, they estimated support at 4.9% among white adults and 13.5% among white men aged 18 to 29 in a national probability sample.

Support was higher among white respondents reporting personal hardship and distress in their local communities. It was also more common among people with lower incomes or education, Republicans and conservatives, politically disaffected people, and those whose close friendships were primarily online. The researchers found no link with local racial composition or recent demographic change, and reported that many people who endorsed the movement's core ideas did not recognize its label.