The Moderating Role of Indian Cultural Dimensions on the Relationship Between Technostress and Employee Outcomes in the IT Sector: A Systematic Literature Review
Abstract
One of the burdens of using technology, which is called technostress, is that it can be debilitating to employee functioning in India&s;s main IT industry. In general models analyzing technostress, the role of national culture is often not taken into consideration. This is an important overlook in India, as its unique cultural values might moderate the relationship between employees and the way technology affects them. The present systematic literature review applies scholarly attention to the place of culture, technostress, and outcomes among employees within the Indian IT industry. Among other notions found through the reviewed literature, this review informs us about specific angles which characterize Indian culture, such as collectivism, power distance, specific versus diffuse orientations, values, and norms on work-life integration, which shape not only the perception but also the experience of technostress among IT professionals. It was revealed that collectivism (concentration on group) and power distance heavily account for the connection between technostress and its impacts on employees. The own culture of a company also matters a lot. There was thus found a way to link high technostress to unwanted outcomes such as employee burnout, diminished job satisfaction, and productivity. Apart from highlighting the cultural dimensions, the review also identifies critical gaps in current research, such as overreliance on Hofstede and limited individual-level analyses, and provides directions for future studies emphasizing multi-level hybrid models. The paper concludes that understanding the cultural nuances of technostress is crucial for creating sustainable and thriving work environments for IT professionals in India.
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Authors: Praveen Kumar Kalapatapu, Vineetha Sivakumar