Society & Economicsarticle2026-10-07

FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework

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Abstract

Based on an abductive analysis of 54 opinion, editorial, and analytical articles published between 2019 and 2025 in nine English-speaking Sub-Saharan African countries, this study examines negotiation of the place of AI within journalism. Conceptualizing AI hype as a form of metajournalistic discourse, the study finds that discussions about AI in journalism in Sub-Saharan Africa are driven by a fear of missing out and a call for a decolonial approach to the technology’s adoption in a way sensitive to the region’s context.

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View paper (DOI)Open access versionOpenAlexMedia and CommunicationPublished 2026-10-07

Authors: Danford Zirugo, Bruce Mutsvairo

Institutions: Utrecht University