Xavier School of Management

Cosmic Ray Modulation: Force-Field Simulation and Machine-Learning Forbush-Decrease Forecasting

Galactic cosmic rays (GCRs) entering the heliosphere are modulated by the time-varying solar wind and heliospheric magnetic field, producing the well-documented 11-year (Schwabe) and 22-year (Hale) cyclic variation in cosmic ray intensity observed at Earth, together with transien...

From Print to Platform: Digital Transformation in News Media Business Models

The news media industry has undergone one of the most sustained business model disruptions of any sector in the digital economy, as advertising revenue has migrated to platform intermediaries, audiences have fragmented across social and video platforms, and generative artificial...

From attraction to retention: a qualitative inquiry into AI influencer stickiness

Purpose The purpose of this paper is to investigate the psychological and behavioral factors that explain why consumers remain engaged with artificial intelligence (AI) influencers. The study specifically explores the construct of “stickiness” – the ability of AI influencers to a...

Issuance of green bonds and stock market performance: evidence from an emerging economy

Purpose This study aims to examine the impact of green bond issuances on stock returns in an emerging market context, focusing on how sustainability-linked financing decisions are interpreted by capital markets and their implications for firm performance management. Design/method...