University of Mississippi

Isolation of Phytoecdysteroids:Ajugasterone C and20-Hydroxyecdysone, from Sida alba Linn.

Abstract Medicinal plants are employed in folk medicine as enormous reservoirs of secondary metabolites, with varied and distinctive chemical and biological properties, that can prevent, treat, or cure diseases. Consequently, the validation of traditional remedies has remained a...

Cobranding in Sport Video Games: A Case Study of Electronic Arts (EA) FC and Nike

Sports video games (SVGs) have become a lucrative platform for brand marketing through in-game advertising (IGA). However, SVG literature has portrayed IGA as a passive form of in-game brand communication (i.e., billboards). Additionally, the literature has primarily focused on h...

Galactose-FunctionalRAFT Agent for Biorelevant PolymericMaterials

Abstract In this work, we report a novel chain transfer agent (CTA) derived from d-galactose and evaluate its potential as a reversible addition–fragmentation chain-transfer (RAFT) agent. Using this galactose-based CTA, Gal-RAFT, both hydrophilic and hydrophobic monomers were suc...

From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship

Purpose This research aims to investigate how workforce-wide diversity, defined as the proportion of employees from underrepresented communities (URCs) across all organizational levels, influences consumer perceptions of environmental stewardship. The authors propose that consume...

Religion and Breastfeeding Reconsidered: Exploring the Roles of Congregational and Community Support Along the Mississippi Gulf Coast

Background/Objectives: Previous research has linked religious involvement to increased rates of breastfeeding initiation and duration, as well as improved lactation-related health outcomes. However, affiliation with certain faith traditions may also constrain breastfeeding practi...

Suicide Risk and Help-Seeking Behavior Among United States Collegiate Student-Athletes

Objective. This study examined suicidal ideation, preferred help-seeking sources, and knowledge of prevention strategies among collegiate athletes, and whether training influences stigma or knowledge. Methods. Collegiate athletes (N = 78), aged 18+ and participating in NCAA DI, D...

Quantifying vaccination thresholds and roll-out delays in an influenza transmission model with waning and immune boosting

This study develops and analyzes an SVIRLQS epidemiological model to investigate the combined effects of vaccination, waning immunity, immune boosting, and secondary infections on disease transmission dynamics. Understanding these mechanisms is important because immunity acquired...