Universitas Islam Negeri Sumatera Utara

PENINGKATAN PEMAHAMAN BRANDING DIGITAL USAHA MIKRO, KECIL, DAN MENENGAH DI DESA WISATA HARIARA POHAN, KABUPATEN SAMOSIR

Penelitian ini bertujuan menganalisis peningkatan pemahaman branding digital pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Wisata Hariara Pohan, Kabupaten Samosir, melalui kegiatan Workshop Branding Digitalisasi UMKM. Fokus penelitian meliputi kondisi awal pemahaman...

Converting identity into political capital in Indonesia’s decentralized democracy

Identity politics has become an increasingly prominent feature of local electoral competition in post-Reformasi Indonesia. While previous studies have primarily examined religion, ethnicity, and regional identity as independent determinants of electoral behavior, limited attentio...