Thuongmai University

Corporate social responsibility and bank risk: theory and empirical evidence

Social responsibility is an important matter that business owners should prioritize. This study analyses data from commercial banks in Vietnam between 2015 and 2024 to examine the impact of corporate social responsibility (CSR) on bank risk. The analysis employs models: The analy...

Green finance moderates the association between foreign direct investment and green economic growth in Southeast Asian economies

This study investigates how green finance (GF) moderates the relationship between foreign direct investment (FDI) and green economic growth (GEG) in seven Southeast Asian economies over 2013–2023. Using pooled OLS, fixed effects, random effects, and feasible generalized least squ...

Archetypes of digital entrepreneurs: integrating the Big Five and META theories with technological advancements

Abstract Digital entrepreneurship has become a significant force in the modern economy, driven by the integration of digital tools and technological advancements in business practices. This study explores the archetypes of digital entrepreneurs by combining the Big Five personali...

Vegetarian Dining and Consumer Well-Being

Vegetarian food consumption is increasingly influenced by health consciousness, ethical values, and lifestyle identities, making vegetarian dining a significant context for understanding the relationships between food experiences and consumer well-being (WB). This study examines...

How gamification influences travel intention: a sequential psychological mechanism of meaningfulness, engagement, and attachment

Gamification has become a prominent strategy in destination marketing, yet its ability to generate travel intention remains theoretically ambiguous, often confounded by short-lived novelty effects. Grounded in the Stimulus-Organism-Response (S-O-R) framework and Flow Theory, this...

GENDER EQUALITY POLICY IN VIETNAM

Abstract Human development remains a central concern for every nation, and issues related to people are always a priority for both society and the state, among which gender equality is reflected through gender equality policies. This article provides an overview of gender, gender...

GENDER EQUALITY POLICY IN VIETNAM

Abstract Human development remains a central concern for every nation, and issues related to people are always a priority for both society and the state, among which gender equality is reflected through gender equality policies. This article provides an overview of gender, gender...

Personality traits and social self-efficacy are associated with university students’ perceptions of employability

Why do some students feel more employable than others even before entering the labour market? Drawing on the Big Five personality framework, Social Cognitive Theory, and Social Cognitive Career Theory, this study examines how personality traits and social self-efficacy shape univ...

Market power, resource misallocation and productivity in an emerging export economy: evidence from Vietnam

Purpose This study aims to investigate the relationship between firm-level markups, resource misallocation and total factor productivity (TFP) among Vietnamese manufacturing exporters. Design/methodology/approach Firm-level markups are estimated following a production-based De Lo...