Sunway University

Institutional influences on network brokerage behaviors in B2B mutual fund markets: a comparative analysis of three Asian markets

Purpose This study aims to investigate how diverse institutional environments shape and moderate network brokerage behaviors within business-to-business (B2B) mutual fund markets. Specifically, it explores how human brokers and digital platforms adapt their intermediation strateg...

A systematic review of frameworks for evaluating social equity in the food rescue program

Purpose This study systematically reviews frameworks and evaluation approaches used to assess social equity in food rescue and redistribution initiatives. Design/methodology/approach A systematic review was conducted following PRISMA guidelines. Searches were performed across Pub...

Hyperspectral handwriting analysis for writer verification and ink mismatch detection using a hybrid CNN–LSTM model

Hyperspectral imaging captures detailed spectral reflectance information over a broad wavelength range, providing capabilities beyond those of conventional RGB imaging. This rich spectral information can be used in forensic document analysis to identify subtle variations in ink c...

Soliton solutions and dynamical bifurcation analysis of the Yajima-Oikawa equations

Abstract The Yajima–Oikawa equations describes the resonant interaction between ion sound waves and Langmuir waves in plasma. Despite its importance, the detailed dynamical behavior of this model has not been comprehensively explored. In this work, we present a unified analytical...

Exploring the impact of robot-based services on hotel brand image among senior consumers

Robot has introduced new opportunities for enhancing hotel brand image, yet few studies on hotel robots have focused on senior consumers. Drawing on the Information Systems Success (ISS) model, this study examines the impact of information quality, system quality, and service qua...

How Norms Depend on the Presence and Status of Observers: The Relational Contingency of Everyday Behaviors in 90 Societies

Norms are fundamental to social life, but basic questions about how they are affected by social context remain. Specifically, how do normative constraints depend on the presence and status of observers, and how do such relational contingencies vary across cultures? Using data fro...

Knowledge, attitude, and practice of sustainable management of single-use plastic waste among laboratory users

Single-use plastics (SUPs) are essential in laboratory settings for sterility and efficiency, yet their life cycle poses significant environmental and health risks. In Malaysia, sustainable practices for laboratory SUPs remain inadequately implemented. This study examines the kno...

Challenges of Digital Transformation: A Human-centred Perspective on Technology Adoption in Tourism Micro-Entrepreneurship

This study explores the digital transformation challenges faced by micro-entrepreneurs in the tourism and hospitality sector, offering a unique focus on their specific needs and constraints. Grounded in theoretical foundations that integrate Innovation Diffusion Theory and Dynami...

Beyond Economic Benefit: How Justice, Empowerment, and Political Trust Shape Residents’ Support for Space Tourism

This study extends research explaining resident trust through cost–benefit evaluations of tourism development. In the context of space tourism development, a government-led initiative that offers residents limited participation and few direct benefits, we drew on Lefebvre’s right...

Development of an implementation framework for computational thinking and programming activities

Computational thinking (CT) and programming are increasingly embedded in digital education policies worldwide, yet many systems struggle to translate policy intentions into sustainable classroom practice. Existing frameworks primarily address CT concepts, pedagogy, or assessment,...

What Has Wellbeing Got to Do With It? Artificial Intelligence, the Hybrid Tipping Zone, and the Crisis of Human Flourishing

Wellbeing economics has spent decades challenging the assumption that income, output, and human flourishing move together automatically. Artificial intelligence brings this familiar economic question into a new setting. AI can raise task-level efficiency, improve access to knowle...

Readiness, perceptions, and challenges of pharmaceutical e-labelling implementation among healthcare professionals in Malaysia

Electronic labelling (e-labelling) offers a digital alternative to conventional printed package inserts, disseminating up-to-date pharmaceutical information via Quick Response (QR) codes. While e-labelling addresses key limitations of paper-based systems, including space constrai...

Electric vehicle, so what? Understanding non-electric vehicle owners’ decision postponement and resistance in the emerging market

Purpose Grounded in the cognitive-affective behaviour (CAB) model, this study aims to integrate negative bias theory (NBT) and selective exposure theory (SET) to examine the nuanced impacts of information overload and price unfairness on the consumer avoidance intention and decis...

Jazzing Up Creativity: Cultivating Creative Competence Through Improvisation as a Dialogic Practice

ABSTRACT This study examines how creative competence develops through improvisation as a dialogic practice within collaborative groups. Building on the notion of polyphony from communication theory, we conceptualize improvisation as an interactional process through which particip...

Does organisational culture drive attitude and subjective norms towards energy-saving behaviour among SME employees: a theory of reasoned action perspective

Purpose This study aims to apply the Theory of Reasoned Action (TRA) to explain energy-saving behaviour among employees of small and medium enterprises (SMEs), in which attitudes and subjective norms shape behaviour. The author builds on this perspective by adding organisational...