Kalinga University

LAST-MILE DELIVERY CHALLENGES IN INDIAN E-COMMERCE: A CONSUMER PERSPECTIVE

ABSTRACT: The meteoric rise of online retail in India has fundamentally altered how consumers shop and placed enormous pressure on delivery and logistics systems. Despite the expansion of major platforms such as Flipkart, Amazon, Meesho, and Myntra, last-mile delivery remains one...

LAST-MILE DELIVERY CHALLENGES IN INDIAN E-COMMERCE: A CONSUMER PERSPECTIVE

ABSTRACT: The meteoric rise of online retail in India has fundamentally altered how consumers shop and placed enormous pressure on delivery and logistics systems. Despite the expansion of major platforms such as Flipkart, Amazon, Meesho, and Myntra, last-mile delivery remains one...

Identity, Migration, and Cultural Hybridity: A Critical Study with Special Reference to Amitav Ghosh

The contemporary world is increasingly characterized by migration, globalization, and cross-cultural interactions that continuously reshape individual and collective identities. Literature has emerged as a major medium through which these transformations are explored, questioned,...

Identity, Migration, and Cultural Hybridity: A Critical Study with Special Reference to Amitav Ghosh

The contemporary world is increasingly characterized by migration, globalization, and cross-cultural interactions that continuously reshape individual and collective identities. Literature has emerged as a major medium through which these transformations are explored, questioned,...