Astana Medical University

The impact of sustainability-driven and artificial intelligence-based personalisation on customer loyalty at South Asia-based airlines

The global aviation industry is rapidly switching to AI-based service systems, which leads to an important research question about the effectiveness of Western digital adoption frameworks in explaining the sustainable behaviour of distressed state-owned enterprises (SOEs) that op...

Exploratory SSR-Based Assessment of Genetic Diversity and Differentiation Among Four Wild Almond Populations in Kazakhstan

Wild almond relatives are valuable reservoirs of allelic variation for crop improvement and conservation, yet Kazakhstan’s wild-almond genetic resources remain poorly characterised. We conducted an exploratory SSR assessment of 80 putative individuals from four taxon-locality gro...