Abia State University

Customer Trust in Digital Commerce: The Role of Last-Mile Delivery Performance

This study systematically reviews and synthesises the literature on the relationship between last-mile delivery performance and customer trust in e-commerce supply chains. Using a Systematic Literature Review (SLR) approach guided by the Preferred Reporting Items for Systematic R...

EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA

The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...

EFFECT OF BRAND EQUITY MANAGEMENT ON THE ORGANIZATIONAL PERFORMANCE OF THE MANUFACTURING FIRM IN SOUTH EAST NIGERIA

The study examined the effect of Brand Equity Management on the Organizational Performance of the Manufacturing Firm in South East Nigeria. The specific objectives of the study were to; evaluate the effect of brand loyalty on the product patronage of the Manufacturing Firms and e...

EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA

The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...

IMPACT OF COUNSELLING STRATEGIES IN ENHANCING STUDENTS' ACADEMIC ACHIEVEMENTS AND ENTREPRENEURIAL SKILLS IN SENIOR SECONDARY SCHOOLS IN ABIA SOUTH SENATORIAL ZONE, NIGERIA

ABSTRACT: The study assessed the impact of counselling strategies in enhancing students’ academic and entrepreneurial skills in Senior Secondary Schools in Abia South Senatorial Zone, Nigeria. The study was guided by two specific objectives, and two research questions and two nul...

EFFECTS OF CASH CONVERSION CYCLE ON FINANCIAL PERFORMANCE AND FIRM VALUE OF SELECTED PUBLICLY LISTED NIGERIAN MANUFACTURING FIRMS

The study examined the effects of cash conversion cycle on the financial performance of selected publicly listed Nigerian manufacturing firms. The specific objectives are to examine the effect of the Account Receivable Period on the financial performance, evaluate the effect of A...

DESIGN AND IMPLEMENTATION OF AN AUTOMATED FEEDBACK EVALUATION SYSTEM FOR TEACHING GENERAL MATHEMATICS

The traditional method for evaluating student feedback in teaching general mathematics at Abia State College of Education, Technical, Arochukwu is manual and time-consuming. This study aims to design and implement an automated feedback evaluation system to improve the process’s e...