The article examines how mainstream political parties’ use of prejudiced rhetoric affects social norms. Researchers combined an analysis of parliamentary speeches in six European countries from 1994 to 2022 with two preregistered survey experiments in Germany and Denmark.

The speech analysis found rising anti-Muslim rhetoric from mainstream parties, associated with weaker norms against holding far-right views. In Germany, the experiments found that prejudiced rhetoric weakened anti-prejudice norms when it came from mainstream parties rather than far-right parties. The same effect was not found in Denmark, where the researchers say decades of mainstream accommodation may already have normalized such rhetoric.