Feasibility Study of Chicksarap: An Affordable Chicken Wings Enterprise in Meycauayan Bulacan Philippines

Abstract

This study evaluates the comprehensive feasibility of establishing and operating Chicksarap which is a food service business offering affordable flavored chicken wing meals in Barangay Malhacan City of Meycauayan Bulacan. The enterprise serves three distinct flavors which are Buffalo Soy Garlic and Salted Egg and offers meals with or without steamed rice and cucumber at student friendly price points ranging from 69 Philippine pesos to 299 Philippine pesos per serving. The study employed a descriptive feasibility research design using survey questionnaires distributed to 35 respondents alongside market observation production cost analysis and financial modeling. Findings indicate strong market demand particularly among students and office workers who value taste, affordability and convenient access. The business projects daily sales of 120 meals at 79 Philippine pesos each generating monthly revenue of 246480 Philippine pesos. After accounting for cost of goods sold and operating expenses the net monthly profit amounts to 43980 Philippine pesos. Break-even is achieved at approximately 3120 meals per month, which is fully attainable at the projected sales volume. The initial capital requirement is 200000 Philippine pesos. The study concludes that Chicksarap is commercially viable, socially responsible and strategically positioned to serve the local community with potential for sustained growth and expansion.