From “I’m Not a Coder” to “I Built a Website”: Teaching Business Concepts Through AI Vibe Coding

Abstract

This presentation shares my experience developing an AI vibe coding project for business students with little or no coding experience. Students first replicated a website, then created their own improved version and learned from peer feedback. Through trial and error, they revised their prompts and applied course concepts related to target audiences, user experience, branding, and business models. What began as an AI tool assignment became a learning-by-doing experience that encouraged students to think like marketers. I will share the project structure, student learning process, and lessons I learned while learning alongside my students.