Society & Economicsarticle2026-10-10

NorCal Auto Group donates $50,000 for pediatric cancer research.

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Abstract

NorCal Auto Group, a Potamkin Automotive Group company operating three Hyundai dealerships in the Sacramento region, raised a total of $50,000 for the Hyundai Hope on Wheels charitable fund this year through a series of events and donations benefiting pediatric cancer research and care in Northern California. Earlier this year, the group's three stores—Roseville Hyundai, Folsom Lake Hyundai and Elk Grove Hyundai—contributed a total of $50,000 directly to UC Davis Comprehensive Cancer Center, a Hope on Wheels partner. Hyundai Hope on Wheels matched the gift, bringing the total donation to $100,000. Hyundai Hope on Wheels is one of the largest corporate funders of childhood cancer research in the United States. Supported by Hyundai Motor America and more than 855 dealers, the organization has directed over $300 million to pediatric cancer research since 1998, helping improve outcomes for more than 40,000 children, the company said. Potamkin's Hyundai dealerships have supported the program since its founding year, contributing more than $4 million to Hyundai Hope on Wheels since 1998.

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View paper (DOI)OpenAlexCorporate Philanthropy ReportPublished 2026-10-10