Women's Empowerment in the Digital Age: A Systematic Literature Review Using TCCM and ADO Frameworks

Abstract

As Article 14 (Right to Equality) and Article 15 (Prohibition of Discrimination) of Indian constitution guarantees empowerment of women in India, several policies are aimed for them advancement since the inception of the five year plans. The Govt. of India generated national policy which aimed at women's advancement long back while from fifth five years' plan it was shifted from the motto of welfare to advancement. Henceforth the National commission for women established by the act of Parliament in 1990, the issue of women attaining advancement towards equality is well acclaimed. Empowering women is the most pressing issue in current scenario in India due to their role in nation building and social stability, which thrives on growth, development and betterment. Women plays key role in the process of nation building. Women empowerment through Social media is the new tool, which allows women to break the conventional stereotypes and demographic categories (Ibrahim Fatema, Social media and Women Empowerment: A brand new facet). Social media transform connectivity effectively in both global and local level. It is a useful weapon in the hand of women specifically who have started to explore the Unprecedented opportunity offered by social media platform. It has lent voice to the voiceless women andpresents an alternative for conventional way of communicating to the outer world. Discussion over various issues related to women gets a new avenue to ensure, engage and empower women.