The sustainability façade

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A study of 30 European business school deans finds that sustainability functions as a “strategic façade” – a highly visible but symbolic commitment sustained to satisfy rankings, accreditors, and stakeholders rather than to drive real change – offering executives a sharp test for their own pledges: a commitment that only exists to earn external reward won’t survive the moment that reward disappears. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.