Gender Differences in Nonverbals of Business Undergraduates: Self-Assessment Insights of Perceived Credibility

Abstract

This study investigates how perceived credibility can serve as self-feedback to enhance speaker credibility. Using a critical literacy-informed self-assessment tool, 30 business undergraduates in an advanced business communication course observed the first minute of their recorded presentation at 5-s intervals for 5 non-verbal cues. Coded findings revealed two key gender differences in positioning for speaker credibility: females used fewer body movements, more facial expressiveness and eye contact while males demonstrated greater fluency and more confident hand gestures. These findings may allow instructors and learners to mitigate gender-based differences in the classroom to enhance oral presentation competence critical for workplace success.