Educommunication and Biocultural Interpretation in Socio-Ecological Contexts: An Interpretive Trail in the “Los Arrayanes” Forest Reserve, Carchi, Ecuador

Abstract

Environmental interpretation (EI) in protective forests remains an underexplored field, despite its demonstrated potential for fostering emotional place attachment and conservation attitudes. This study aims to design and evaluate in situ the “Magical Portal of Biodiversity and Culture” self-guided interpretive trail at the “Los Arrayanes” Protective Forest (16 ha, Montúfar Canton, Carchi Province, Ecuador), a native arrayan forest (Myrcianthes hallii) deeply rooted in the ancestral territory of the Pasto-Tuza people, and to formulate educommunicational strategies. The trail design is grounded in Tilden’s interpretive principles, Morales’s topic–theme structure, and Ham’s TORE model, and it formulates Environmental Education and Communication Strategies. A qualitative, multimethod design was employed, with in situ field observation, participatory action research (PAR) workshops with the de Monteverde community, and in-depth interviews with seven key informants (March–April 2026); data were analyzed through the hermeneutic interpretive method and validated through categories, method, and theory triangulation, member checking, and researcher reflexivity. The analysis yielded five emergent categories: (1) vital and heritage place attachment; (2) psychological restoration and sensory reconnection; (3) environmental curiosity and empathy; (4) situated conservation learning; and (5) community governance and intergenerational education. Additionally, it identified six educommunicational strategies: (1) sensory learning; (2) storytelling; (3) participatory interaction; (4) guided self-learning; (5) situated learning; and (6) the biocultural approach. These findings provide empirical evidence that biocultural interpretation promotes conservation attitudes and community participation. In practical terms, this research offers protected-area managers, community organizations, and interpretation planners a model replicable for designing self-guided interpretive trails in biodiverse territories where living biocultural heritage is at risk.