DIGITAL MARKETING AND PROMOTION OF UZBEKISTAN AS AN INTERNATIONAL TOURIST DESTINATION

Abstract

This article examines the role of digital marketing in promoting Uzbekistan as an international tourist destination. Method: The study uses tourism statistics, academic literature, and analysis of current digital marketing practices. Results: Social media, visual content, influencer marketing, user-generated content, and multilingual digital platforms can increase Uzbekistan's international visibility. Conclusion: A coordinated and data-driven digital marketing strategy can strengthen Uzbekistan's destination image and competitiveness in the international tourism market.