Why a Technical Company's Website Fails to Communicate What the Company Does (archived 2026-08-27)
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Abstract
We examine why technical and B2B websites fail to convey what the company actually does, looking at the division of roles between the top page, service pages, and company information. Archived version of https://comcomponent.com/en/blog/2026/03/25/000-website-development-why-unclear-business-message/, as published on 2026-08-27. The live article is maintained and may change after this date. First published 2026-03-25.
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View paper (DOI)Open access versionOpenAlexZenodo (CERN European Organization for Nuclear Research)Published 2026-08-27
Authors: Go Komura
Institutions: Fujikura (United States)