Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria

Abstract

The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.