EFFECT OF DIGITAL ECONOMY ON SUSTAINABLE GROWTH IN JALINGO LOCAL GOVERNMENT AREA OF TARABA STATE

Abstract

The virtual commercial sphere champions the broadening of trading networks by dismantling spatial limitations and linking corporate entities with an extensive global clientele. This is achieved utilizing internet-based retail portals, virtual trading floors, and globalized electronic promotional avenues. The present research investigates how virtual commercial systems influence long-term developmental progress within the Jalingo Local Government Area (LGA) of Taraba State. Utilizing a survey-based blueprint, primary information was gathered from a carefully selected group of 330 proprietors managing small and medium-sized enterprises (SMEs) localized in the specified region. To address the designated research inquiries, the study deployed descriptive statistical tools, specifically the mean, while formulated hypotheses were scrutinized using the mean of means methodology. Findings reveal that the demographic of SME proprietors currently lacks sufficient entry to, and practical application of, virtual economy utilities. Conversely, the electronic marketplace profoundly stimulates enduring economic advancement by fostering competency enhancement, generating occupational avenues, and engineering inventive remedies for community-level dilemmas. Furthermore, it refines operational workflows and uncovers fresh commercial prospects while obliterating territorial boundaries, thereby connecting ventures to broader consumer demographics via online trading platforms. The investigation additionally uncovered those prevailing obstacles within the technological sphere—notably constrained infrastructure access, cyber-threat apprehensions like phishing, and restricted utility availability—substantially impede its capacity to fuel progressive development. Consequently, the paper advises that state and independent bodies must aggressively amplify instructional programs focused on technological commerce tools. Concurrently, financial subsidies should be channeled toward SME operators to guarantee their integration into the virtual market. Ultimately, establishing an accommodating statutory environment, coupled with robust digital security protocols, is vital to encourage secure, dependable electronic commerce that culminates in continuous economic progression.