Society & Economicsarticle2026-08-11

The varying impact of sustainability on market performance

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Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Sustainability has scope to negatively impact the market performance of small firms with resource constraints. Managers should therefore adopt an incremental approach to implementing sustainability and initially focus on improving the environmental and governance ESG dimensions. Clear communication and detailed, factual reporting are also essential to arouse investor interest. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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View paper (DOI)OpenAlexStrategic DirectionPublished 2026-08-11