Zhejiang Yuexiu University

Hybridity, glocalization, and the negotiation of contemporary Chineseness in guoman (national animation): White Snake: Afloat (2024)

Abstract This article examines Light Chaser’s animation White Snake: Afloat (2024) within the context of the revival of Chinese guoman 國漫 (national animation) since the 2010s. It reflects on a key gap in existing literature: a failure to analyse the dynamic interplay of state i...

How social media shapes travel intention: insights from the elaboration likelihood model

Social media is a key channel allowing the public to access tourism information. However, given the large amount of tourism information on social media, research on how consumers transform this information into travel decisions is lacking. Accordingly, Xiaohongshu (Rednote), a re...