Institution
Yamaha (Japan)
JPcompany
Recent research
- Engineering & TechnologyOpen access
Abstract Purpose of Review Electricity systems are experiencing increased penetrations of renewable generation. Because such resources have low, zero, or ( e . g ., due to policy choices) negative marginal costs, wholesale markets that operate such systems yield an increasing num...
- Society & Economics
Exploring corporate and product-level associations in the motorcycle industry
Purpose This study aims to clarify the relationship between brand-attribute associations and brand loyalty in the context of Japanese motorcycle manufacturers and their products. By distinguishing manufacturer- and product-related associations, it investigates how different level...