Institution
Varendra University
BDeducation
Recent research
- Society & EconomicsOpen access
Exploring factors influencing gen Z tourists’ smartphone app usage using a UTAUT2–TPB model
In this study, we explore factors affecting the intention of Generation Z tourists to use smartphone apps in tourism marketing, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A voluntary, online-administered survey that was promoted through social...