Uttaradit Rajabhat University

Efficacy of a weighted-vest aerobic dance intervention for enhancing lower extremity strength and mobility in older adults: a randomized controlled trial

[Purpose] To investigate the effectiveness of an 8-week aerobic dance program combined with a weighted vest on functional fitness, body composition, and bone mineral density (BMD) in postmenopausal women with low bone mass. [Methods] Fifty-seven participants (60-80 years) were ra...

Brand image and purchase intention: The mediating roles of brand equity and customer satisfaction in online food delivery services

In today's highly competitive digital landscape, firms increasingly rely on strategic branding to achieve sustainable competitive advantages. Grounded in Brand Equity Theory and the Theory of Planned Behavior, this study extends existing branding research by examining the structu...