Univerzitet Privredna akademija u Novom Sadu

When Nobody Knows What Is Real: Associations Between AI-Generated Manipulation, Fear of AI Fraud, Privacy Protection Behavior, and Trust in AI Governance

The rapid proliferation of generative artificial intelligence (AI) has intensified concerns regarding misinformation, identity fraud, privacy, and public trust in AI governance. This study examines the associations among perceived exposure to AI-generated manipulation, fear of AI...

Too old to rush, too young to wait: Rural older entrepreneurial behaviour from the perspective of socio-biophysical economics

The paper explores the behaviour of rural older entrepreneurs by examining their social identities in the biophysical rural context. Taking a grounded, socio-biophysical approach to older entrepreneurship, the article examines the social and biophysical contexts of older rural en...