University of Economics Ho Chi Minh City

Digital capability, green orientation and innovation activities: evidence from firms in an emerging market

Purpose This study aims to examine how digital capability and green orientation shape firms’ innovation activities and objective innovation performance in an emerging-market context, and how export participation asymmetrically conditions these capability-conversion pathways. Desi...

Green technology commercialization: Drivers, barriers, and emerging directions

Green technologies are climate change mitigation technologies and central to decarbonisation, yet their societal benefits depend on whether innovations can be commercialised and diffused at scale amid policy uncertainty, financing frictions, and infrastructure constraints. To syn...

Financial behaviour translates digital literacy financial knowledge and financial attitude into sustainable financial capability in Vietnam

Abstract This study examines how financial capability is formed in digitally mediated financial environments by testing whether financial behaviour mediates the effects of financial knowledge, financial attitude, and digital literacy on financial capability. The study advances a...

The nonlinear payoff of innovativeness under globalization: Environmental innovation, legitimacy, and customer loyalty

How does firm innovativeness translate into customer loyalty under globalization, when customer evaluations are nonlinear and shaped by legitimacy asymmetries? Prior research largely assumes linear innovation payoffs, overlooking how customers in globally competitive and institut...

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...

How AI-Based Recommendations on Short Video Platforms Drive Tourists’ Decisions: A Cross-Cultural Study of Destination Authenticity from Vietnam and France

This study examines factors influencing tourist perceptions and intentions toward artificial intelligence (AI)-recommended destinations on short-form video platforms, specifically how algorithmic characteristics and content attributes impact destination perceptions of authenticit...

Economic freedom, energy transition, and environmental sustainability in sub-Saharan Africa: assessing the region’s load capacity factor and ecological footprint

Energy transition has been touted as a viable solution to mitigate the menace of climate change in sub-Saharan Africa (SSA). However, this study argues that energy transition is necessary but not sufficient in the absence of inclusivity and economic freedom, which guarantees prop...

Blockchain‐Enabled Traceability for Sustainable Consumption: Themes, Trends and a Research Agenda

ABSTRACT Sustainability attributes are often credence features, creating information frictions that can erode consumer confidence in sustainable products. Blockchain has been proposed as a credibility and coordination infrastructure that enhances transparency and traceability acr...

NanoMindfulness at work: seconds-long awareness under pressure

Purpose This study aims to introduce NanoMindfulness as a seconds-long, intentional act of present-moment awareness enacted within ongoing service tasks. This study examines how this demand-triggered attentional recalibration is associated with frontline employees’ stress, well-b...

From transparency to identity: how blockchain-enabled signals shape symbolic meanings and willingness to pay a premium in sustainable fashion

Purpose The purpose of this paper is to apply the integration of signaling theory and self-congruity theory to explain the mechanism by which blockchain-enabled traceability and transparency influence consumers’ willingness to pay a premium for sustainable fashion products. Desig...