University of East Asia

Democratizing luxury in the metaverse: when virtual access is associated with lower offline perceived brand luxury

Purpose This paper examines when virtual luxury access with lower acquisition difficulty is perceived as comparable with physical ownership and is associated with lower immediate offline perceived brand luxury. Design/methodology/approach Seven online scenario experiments draw on...

Association Between Temperature Management Using Passive Thermal Insulation and a Modified Aldrete Score During Cryoablation of Paroxysmal Atrial Fibrillation Under General Anesthesia

ABSTRACT Background Unintentional intraoperative hypothermia (core temperature < 36°C), a common and frequently preventable complication in patients undergoing surgery under general anesthesia (GA), involves adverse effects on coagulation and prolonged recovery from GA. Thus, thi...