University of Bridgeport

The Dark Side of AI : Examining Technology Overdependence, Accountability Laxity, and Negative Word‐of‐Mouth

ABSTRACT This study examines the dark side of artificial intelligence (AI) by looking at the impact of technology overdependence and accountability laxity on negative consumer behavior. The research used a sequential exploratory mixed method design consisting of grounded theory i...

Pretesting with AI-generated static and video ads

Abstract Artificial Intelligence (AI) makes it feasible to generate highly finished ads for pretesting, before final, human production. In this ‘proof of concept’ study, AI was used to make static and multi-shot video ads. When compared with the real ads they were based on, there...