Universiti Tun Abdul Razak

Examining the role of actual behavioral control in adolescent upcycling behavior

This study was conducted to explore upcycling behaviour using the knowledge, attitude, and practice (KAP) model, incorporating actual behavioural control (ABC) as a moderating variable. While previous studies on upcycling have primarily focused on the industrial sector’s perspect...

Does organisational culture drive attitude and subjective norms towards energy-saving behaviour among SME employees: a theory of reasoned action perspective

Purpose This study aims to apply the Theory of Reasoned Action (TRA) to explain energy-saving behaviour among employees of small and medium enterprises (SMEs), in which attitudes and subjective norms shape behaviour. The author builds on this perspective by adding organisational...