Universiti Sains Islam Malaysia

The Role of Digitization in Corporate Financial Performance: Evidence from GCC Banks

Digitization is reshaping how banks operate, yet whether it improves corporate financial performance remains unsettled. This study examines how the digital transformation that banks disclose relates to the structure of their key financial performance indicators. Using a balanced...

Adaptation to Malay Culture among Non-Malays: The Psychometric Properties of the Vancouver Index of Acculturation (VIA)

Introduction The VIA assesses acculturation through two dimensions: (1) retention of one’s heritage culture and (2) adaptation to mainstream (host) culture practices. Objective To validate the VIA English version for assessing acculturation among Malaysian non-Malays and non-Mala...

Human-centered AI in E-commerce: Examining consumer engagement through attitude and perceived value

Background The integration of artificial intelligence (AI) into E-commerce platforms is reshaping digital consumer experiences. However, empirical evidence examining the mechanisms through which AI-related perceptions translate into consumer engagement in emerging digital economi...