Tomas Bata University in Zlín

Financial behaviour translates digital literacy financial knowledge and financial attitude into sustainable financial capability in Vietnam

Abstract This study examines how financial capability is formed in digitally mediated financial environments by testing whether financial behaviour mediates the effects of financial knowledge, financial attitude, and digital literacy on financial capability. The study advances a...

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...