T A Pai Management Institute

Implementing gender-focused DEI initiatives in B2B sales: Navigating cultural forces and organizational resistance

Diversity, equity, and inclusion (DEI) has emerged as a strategic imperative in business-to-business markets. Yet, existing DEI implementation frameworks underplay the roles of frontline translation and organizational resistance. This omission is consequential in global sales con...

Beyond Linear Paths: Configurations of Networks, Knowledge, and Dynamic Capabilities for Sustainable MSMEs

ABSTRACT Despite extensive research on entrepreneurial business networks (EBNs), knowledge management (KM), and dynamic capabilities (DC), three questions remain theoretically underdeveloped and empirically unexplored in resource‐constrained MSMEs. These concern the integrative m...

Empowering communities for environmental resilience through people centric strategies in natural resource management and sustainable rural development

Environmental degradation, accelerating climate change, persistent rural poverty, and biodiversity loss represent some of the most pressing challenges confronting the global community today. These intertwined crises have intensified the urgent need for sustainable natural resourc...

Demystifying consumers' climate change engagement: a knowledge–attitude–practice perspective

Purpose Despite growing interest in climate change engagement, its nature and dynamics remain poorly understood. Addressing this gap, we conceptualise consumers' climate change engagement (CCCE) and explore its role in enhancing sustainable consumption. Design/methodology/approac...

Visualizing the trends of green banking services and environmental performance

Green services of banks go beyond corporate social responsibility initiatives; banks need to take a responsible role in supporting and financing environmentally friendly projects for a sustainable economy. This paper aims to identify trends in green banking services and suggests...

Jupiter’s Rise and Reset: Navigating the Neobanking Frontier

This case study explores the journey of Jupiter, a neobanking platform founded by Jitendra Gupta in 2019 with the ambitious vision of transforming the traditional banking experience in India. It traces Jupiter’s evolution from launching innovative financial products as a fintech...

Mapping mindfulness: a systematic review and a framework for developing organizational mindfulness capability

Purpose This study aims to synthesize workplace mindfulness literature, identify research gaps, and propose a future agenda. Design/methodology/approach A systematic review of 53 peer-reviewed articles was conducted to examine the antecedents, mechanisms and outcomes of mindfulne...

Rebuilding green trust in the electric vehicle sector: a resilience theory perspective on post-greenwashing recovery strategies

Purpose The electric vehicle (EV) industry plays a pivotal role in global sustainability goals; however, its credibility has been undermined by greenwashing, misleading environmental claims that erode consumer trust. This study aims to examine how EV brands can restore trust afte...