Swinburne University of Technology Sarawak Campus

More is not Always Better: Configurational Effects of Competence, Emotional Intelligence, and Personality in High-Contact Service Encounters

High-contact services are experienced through people, yet research often assumes that desirable employee attributes accumulate linearly. This study develops a configurational perspective by examining whether simultaneously high cognitive competence, emotional intelligence, and pe...

Fifteen Lessons Learned from Designing, Evaluating, and Deploying a Contextual Virtual Reality Fire Safety Trainer: The FireGuard Case Study

Conventional fire-safety awareness campaigns built on brochures, leaflets, and instructional videos have shown limited success in developing transferable hazard-recognition skills, and simply moving this content into a virtual reality (VR) headset does not resolve the problem. Th...

Generative AI and the human touch: unpacking well-being in SME services

Purpose This study aims to examine how customers perceive and engage with generative artificial intelligence (GenAI)-enabled services provided by small and medium-sized enterprises (SMEs), with a particular focus on value co-creation and well-being outcomes. While prior studies h...

The “wow” effect in metaverse luxury consumption: an appraisal-based explanation of emotional arousal and exploratory motivation

Purpose This study examines how key experiential elements, telepresence, social interaction, immersion, realism and augmented reality elicit the “wow” effect (a strong emotional response) and, in turn, shape willingness to purchase luxury goods. Design/methodology/approach A ques...

Shear behaviour of roll-formed aluminium channels with web holes considering shear span aspect ratio of 2.0

Roll-formed aluminium (RFA) channel sections are widely used as structural components in corrosive and high-moisture environments, where web holes are often required for service integration. When the available web depth is limited, elongated web holes are generally preferred over...

A multi-operator deep-learning approach to preserve visual integrity in content-aware image retargeting task

Abstract Preserving key visual elements during content-aware image retargeting is a challenging task as the integrity of prominent visual features are often destroyed while resizing images. Seam carving (SC) also known as content-aware image retargeting is a technique that adds o...

Exploring the Role of AI-Supported Motor-Skill Language Learning Tools in EFL Learners’ Willingness to Communicate: The Mediating Roles of Grit and Enjoyment

It is widely known that artificial intelligence (AI) offers creative opportunities for enhancing English language students’ performance. Nevertheless, there is little information regarding the effect of AI-based tools on students’ willingness to communicate (WTC). In addition, em...

Transformational leadership, employee innovative behavior and innovation climate

Purpose Drawing on Leader–Member Exchange Theory and Social Exchange Theory, this study examines how transformational leadership (TFL) characteristics (articulate vision, moral modeling, charisma and individual consideration) influence organizational trust (OT) and knowledge shar...

A simulation of hierarchical self organizing maps to predict the compressive strength of fly ash-based geopolymers

The complex, non-linear relationships between design parameters and compressive strength in fly ash-based geopolymer concretes (GPC) presents some challenges for classical empirical and statistical models. This study investigates the application of Hierarchical Self-Organizing Ma...

Harnessing social transformation for community development: The role of social capital in community-based ecotourism

This research investigates the relationship between social capital, social transformation and community-based ecotourism (CBE) in Malaysian communities. Focusing on trust, social networks, reciprocity and social norms, the study examines whether social transformation functions as...

Oxindole-pyrrole-piperazine hybrids as novel α-glucosidase inhibitors: Design, synthesis and evaluation

α-Glucosidase acts as one therapeutic target for diabetes. For finding novel α-glucosidase inhibitors, oxindole-pyrrole-piperazine hybrids ( OPP-1∼24 ) were synthesized. Inhibition evaluation revealed that all hybrids ( OPP-1∼X24 ) demonstrated potent α-glucosidase inhibitory act...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...