Institution
Swami Vivekanand Subharti University
INeducation
Recent research
- Society & EconomicsOpen access
The Post-Aspirational Shift in Indian Advertising: A Multimodal Semiotic Analysis
Post-digital Indian advertising (2024–2025) operates as a dynamic semiotic site negotiating the tension between deeply entrenched cultural traditions and rapid digital modernization. Moving away from the historic "Aspirational Gloss" of the post-liberalization era, contemporary b...
- Society & EconomicsOpen access
The Post-Aspirational Shift in Indian Advertising: A Multimodal Semiotic Analysis
Post-digital Indian advertising (2024–2025) operates as a dynamic semiotic site negotiating the tension between deeply entrenched cultural traditions and rapid digital modernization. Moving away from the historic "Aspirational Gloss" of the post-liberalization era, contemporary b...