Suzhou Institute of Trade & Commerce

Can AI replace the stars? The effectiveness of celebrity avatars in emotional connections

Purpose This research aims to investigate how consumers respond to celebrity avatars compared to human celebrities in relational communication contexts. It examines whether parasocial bonds formed with real celebrities transfer to their AI-powered avatar representations. Specific...

Melanins Enhance Radical Scavenging Through Wavelength‐Selective Excited‐State Manifold Diversity

ABSTRACT Melanin is a ubiquitous pigment that mitigates photoinduced damage in biological systems through light absorption, heat dissipation, and radical scavenging. While these functions have traditionally been considered independent, recent studies suggest that they may be intr...

Concordance of genetic determinants of acute coronary artery disease between European and Chinese populations

AIMS: This study examined the concordance of associations of single nucleotide polymorphisms (SNPs) for acute coronary artery disease (CAD) discovered in Europeans with acute CAD, chronic ischaemic heart disease (IHD) or stroke in Chinese adults. METHODS: In a nested case-control...