Stephen F. Austin State University

The anatomy of hitting: assessing age-related changes in MLB performance via layered Dirichlet modeling

Abstract The productive career of a professional athlete is short relative to the human lifespan, with most Major League Baseball (MLB) players retiring by age 40. Although younger players often possess superior physical tools, older players may differ in the composition of plate...

Merchantable Biomass and Carbon Estimation of Bottomland Hardwood Oaks in the Arkansas Delta Using Allometric and Random Forest Models

Abstract Bottomland hardwood forests in the Lower Mississippi Alluvial Valley (LMAV) play a critical role in regional carbon dynamics and ecosystem service provision; however, studies to develop biomass estimation models for oak species in this unique ecosystem remain limited. Th...

Cobranding in Sport Video Games: A Case Study of Electronic Arts (EA) FC and Nike

Sports video games (SVGs) have become a lucrative platform for brand marketing through in-game advertising (IGA). However, SVG literature has portrayed IGA as a passive form of in-game brand communication (i.e., billboards). Additionally, the literature has primarily focused on h...