Southeastern Louisiana University

The Impact of a High-Profile Athlete on Sponsoring Firms: The Case of Caitlin Clark

We use Caitlin Clark's last amateur and first professional season to examine the impact on returns to sponsoring firms when engaging in an agreement with a high-profile player. Using event study methods, we find on average that the sponsors of Clark and the Indiana Fever experien...

Job meaningfulness in B2B salespeople: connecting salesforce control systems to B2B salesperson resilience and performance

Despite extensive research on salesforce control systems, how supervisory approaches shape salesperson job meaningfulness remains underexplored. Grounded in Cognitive Evaluation Theory (CET), this research proposes and tests a model in which the three facets of salesforce control...