Sindh Agriculture University

From intention to adoption: integrating DOI, TAM, and TPB to design extension strategies for smallholder dairy systems

Purpose This study reviews determinants of recommended dairy farming practices (RDFP) adoption in smallholder systems, with emphasis on arid, resource-constrained regions such as Sindh, Pakistan, and examines the intention-behavior gap through DOI, TAM, and TPB.Methodology A PRIS...