Shanghai Business School

Human or AI-generated synthetic cause agents? Perceived organizational empathy and prosocial engagement in charitable communication

Purpose This study examines consumer responses to human versus AI-generated synthetic cause agents in charitable communication. It tests whether cause agent type affects three prosocial engagement outcomes with the cause, namely information seeking, willingness to donate and shar...

Teacher Caring Behaviour and Junior High School Students' Learning Engagement in Physical Education: The Mediating Roles of Psychological Capital and Learning Motivation

ABSTRACT Background Physical activity has been shown to benefit students' academic achievement and engagement, yet the mechanisms remain unknown. In the present study, we aimed to examine the relationship between teacher caring behaviour and learning engagement among junior high...