Ramkhamhaeng University

Lean tool selection in the context of Industry 4.0: a hybrid Pythagorean fuzzy multi-criteria decision-making method

Purpose Lean 4.0 tools have been developed by integrating digital technologies with lean philosophy to support autonomous process improvement. This development addresses the limitations of traditional lean tools, which rely on manual observation and human effort and may be insuff...

Brand image and purchase intention: The mediating roles of brand equity and customer satisfaction in online food delivery services

In today's highly competitive digital landscape, firms increasingly rely on strategic branding to achieve sustainable competitive advantages. Grounded in Brand Equity Theory and the Theory of Planned Behavior, this study extends existing branding research by examining the structu...